The Controversy
Kanye West caused a stir when he announced that his new album would not be available on streaming platforms, but only for sale digitally on his website. He defended this choice by pointing out that he had previously sold 1 million items on his website, proving that it could be done. Some fans were worried about piracy and accessibility issues, but Kanye stood by his decision. He believed that selling directly to fans would cut out the middlemen and ensure fair pay for artists.
Fans' Reactions
Some fans were frustrated that they couldn't easily access the album, while others supported Kanye's decision as a way to directly support the artist. This move was seen as part of Kanye's larger plan to shake up the music industry and find new ways to connect with his audience. By using lean startup methods, Kanye was able to test demand for his products and make changes based on feedback.
Overall, Kanye's choice to sell his album exclusively on his website showed his desire to innovate and challenge the norms of the music industry.
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